For a long time, I misunderstood social media.
I thought it was a place where people randomly blew up. Someone would post a video, it would go viral, and suddenly they had thousands of fans.
I looked at social media as something that happened to artists, not something artists could intentionally build.
That changed in April 2026.
I decided to stop waiting for people to discover my music and start actively sharing the journey behind it. I started treating Matt Soltis Music like a real project instead of something I was just hoping people would eventually notice.
That decision changed everything.
Music Is More Than Just the Song
When I first started creating music, I thought the most important thing was simply making good songs.
And obviously, the music matters.
But as an independent musician, I quickly learned that the song is only one part of the process.
People want to know the person behind the music.
They want to see the story, the personality, the process, and the moments that happen along the way.
Social media gave me a way to share all of that.
Instead of only releasing songs and hoping people found them, I could bring people into the journey.
Building an Audience One Post at a Time
Since starting to take social media seriously, I have experimented with different types of content, including:
The biggest lesson I have learned is that consistency beats perfection every time.
It is easy to overthink posting.
You wonder if the video is good enough. You wonder if people will care. You wonder if the timing is right.
But every post is an opportunity to improve.
Every video teaches you something. Every piece of content helps you understand what connects with people.
The artists who grow are not always the ones who create perfect content. They are the ones who keep showing up.
The Hardest Part Is Staying Motivated
The hardest part of building on social media is not learning how to post.
It is staying motivated.
There are days where you put time into creating something and it does not perform the way you hoped. There are moments where you question whether anyone is paying attention.
That is where discipline matters.
You cannot only create when you feel inspired. You have to continue building even when the results are not immediate.
The same way musicians practice their instruments, creating content is a skill that improves with repetition.
Social Media Has Given Me Opportunities
One of the biggest changes I have noticed is that putting myself out there has created opportunities that would not have existed otherwise.
It has helped more people discover my music, connect with my story, and follow the journey of building Matt Soltis Music.
It has also helped me become more confident.
The more I put myself out there, the more comfortable I become sharing my work. The fear of being judged does not disappear completely, but it becomes easier to move past.
Take Yourself Seriously First
The biggest thing I would tell another independent musician is this:
If you want others to take you seriously, you have to take yourself seriously first.
That does not mean pretending you have everything figured out. It means treating your art like something worth investing your time into.
Create the music.
Share the process.
Build the audience.
Learn from every opportunity.
Social media is not a replacement for making great music, but it is one of the most powerful tools independent artists have today.
You do not need permission to start building your career.
You just need to start.
For me, social media has become more than a place to promote songs. It has become a way to document the journey, connect with listeners, and continue growing as an artist.
The journey of Matt Soltis Music is still just beginning, and I am excited to see where it goes next.
